Cases

Customer interview

Uchill Co., Ltd.

We interviewed Uchiru Co., Ltd., which operates the pottery market "Uchiru" that you can enjoy at home.

We would like to introduce a joint interview with GMO Pepabo Co., Ltd. to Yuchil Co., Ltd., who uses "CART RECOVERY" on the "Color Me Shop App Store".

Issues before introduction

―I wanted to implement a CRM measure that allows direct communication with customers rather than an approach through advertising. I also wanted to try all the methods to avoid cart abandonment, since it is said that about 70% of all cart abandonment is common.

Effect after introduction

―First of all, I was able to grasp the current situation of abandoned carts. In addition, shopping cart abandonment emails have a higher opening rate than regular email newsletters, making it possible to follow up with large customers and customers who are highly motivated to purchase at events.

<Interview participants>
Uchil Co., Ltd. Mr. Takezawa
Mr. Ishikawa, GMO Pepabo Co., Ltd. E-Agency Co., Ltd. Naganuma, Hiru, Kaneko

Please tell us about your business

Mr. Takezawa: Based on the idea that we want you to enjoy the excitement of going to a pottery market at home, we will be an online shopping site for Japanese tableware, mainly handcrafted by artists. We are dealing directly with artists and potters all over the country, and we are currently doing business with about 200 places in total.
Also, since 2018, we have held an online pottery market event called “Uchiru Web Pottery Market” four times a year in spring, summer, autumn and winter.

uchill_top_cap

What made you decide to introduce " CART RECOVERY"?

Mr. Takezawa:This year marks the 10th anniversary of the launch of the site.
We are doing retargeting ads, but I wanted to approach customers directly rather than approaching them through advertisements, and I wanted to do CRM measures to get them to come back to the site.
I also wanted to try all the techniques to reduce cart abandonment, since it was said that about 70% of cart abandonment is common.

While considering several CRM measures, I read a column article by Color Me Shop introducing an app, and decided to introduce CART RECOVERY, thinking that I should first try to deal with customers who dropped their carts. I did.

Please tell us your impressions and effects

Mr. Takezawa:Before implementing CART RECOVERY, I had no idea how many abandoned carts there were, but once I started using it, I realized how many there are.
While looking at the report, it is now possible to verify how much the cart abandonment rate can be reduced by reviewing the form.

Also, I think that abandoned cart emails have a higher open rate than regular email newsletters.

・ Effect of email delivered 3 hours after the basket is dropped

Opening rate Click rate CV rate
About 36 % About 21 % about 5.6 %

Mr. Takezawa: In terms of the effect of abandoned cart emails, I think that we are able to follow up especially with large customers and customers who have visited the site for events and are highly motivated to purchase.

 

How did you feel about our response and the ease of use of the management screen?

Mr. Takezawa:E-Agency contacted me with recommended settings, which was helpful. I am grateful that other SaaS and tool vendors do not provide such guidance.

When I use the tool for the first time, I don't know the winning pattern, so I think that sharing good settings is very valuable information.
Also, it's easy to operate because you only need to put in one iron plate scenario.

The management screen was intuitive and I was able to use it without hesitation, and the response was fast when I narrowed down the period.

 

▼ Example of report screen (The image is different from the actual value of the pottery market Uchiru-sama who enjoys at home.)

Report

 

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Please tell us your request for CART RECOVERY

Mr. Takezawa:Right now, we only follow up on members, but it would be nice if we could send it out to non-members who only subscribed to the e-mail newsletter.

finally

uchill-03

Mr. Takezawa, thank you for your cooperation in the interview!

I am very happy that you understood the importance of measures against abandoned carts, and that you learned about the existence of CART RECOVERY when you were looking for countermeasures.

We heard that customers who use EC sites tend to try hard to find plates by themselves, so we would like to take better measures for customers.

We would like to continue to make efforts to contribute to CART RECOVERY as one of the tools that will make your important encounters even better.

If you use the color me shop like Yuchiru Co., Ltd., who cooperated in the interview this time, it is possible to introduce the CART RECOVERY with the app.
By using the app, you don't have to worry about setting tags, etc., and you can start using it just by setting the email.

Please install the app from the color me shop app store and follow the cart abandonment!

For sites that do not use Color Me Shop, we offer a Get started for FREE for up to 2 months, so you can check the tag installation.
If the tag installation is completed early, you can also send a basket drop email and try changing the settings. We also accept consultations on schedules, so please feel free to contact us.

 

Companies who cooperated in the interview

company nameUchill Co., Ltd.
URLhttps://uchill.jp/
OverviewJapanese tableware mail order
Service contentsBased on the idea that we want you to enjoy the excitement of going to the pottery market at home, we have a select shop that mainly sells handicrafts by artists.
Those who told storiesHideaki Takezawa
  • This case is as of June 2022.
  • The titles, numerical values, proper nouns, etc. described in this case are those at the time of publication and may have been changed.
  • Please forgive the direct contact to the listed company.

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CART RECOVERY has been introduced on the official online shopping site "Honeys" of Honeys Co., Ltd., which handles women's fashion for petit plastics!

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