Cases
Please tell us about your business
We are developing the "Chuchuanna" brand through the manufacture, sale, retail and wholesale of socks, innerwear, clothing and fashion accessories. The EC site started in 2007.
What made you decide to introduce " CART RECOVERY"?
At the time I was considering it, there were a lot of problems.
It is in a state of simultaneous distribution through almost all media such as e-mail newsletters, LINE, and push notifications of apps sent to members of about 250 stores. I also wanted to do segment distribution, but the mechanism for automatic distribution was not in place.
Meanwhile, for the first time in a long time, there was a time when we made a major site renovation, and we introduced "CART RECOVERY" recommended by the agency.
"CART RECOVERY" automatically segments the users who have dropped the basket and sends an e-mail, so it is easy to operate, and it is said that you can rest assured that the support is substantial, so I immediately applied for a Get started for FREE.
Please tell us your impressions of the Get started for FREE and its effects.
I set up tags and created and delivered basket-dropped emails in a Get started for FREE, but I don't remember having trouble setting them up.
The mechanism was simple and the running cost was very reasonable, so I had to introduce it.
I tried dropping the basket myself, and when I received the dropped basket email, I was impressed!
The first person responded "I want to improve the effect a little more" in the company, so I consulted with the CART RECOVERY support person and asked me to propose five setting change proposals.
I changed it one by one, talked with the support person about the change in the effect, and hired the one with the best effect, but in the end, the CART RECOVERY rate (*) doubled as before tuning. rice field!
Also, the opening rate was 20 to 30%, which was much higher than expected.
* CART RECOVERY rate: Percentage of the number of abandoned carts purchased via CART RECOVERY
・ Amount recovered via lost basket email (1 month)
about3,600,000Circle
* CART RECOVERY cost: Initial 50,000 yen (55,000 yen including tax), 39,000 yen per month (42,900 yen including tax)
How was our response (e-agency Co., Ltd.)?
We received five suggestions for changing settings to increase sales via basket drop emails.
At the company, there was a culture of doing what was decided immediately, so I think that I usually responded to 5 setting changes immediately, but with the advice of e-agency, I tuned one by one and supported the numbers before and after. I confirmed it with the person.
I was thrilled and happy with the feeling that the effect was getting better and better. When it was time to change the next setting, I was working on it first in the daily to-do list (laughs).
It was easy to understand because I was able to confirm which setting was more effective before and after changing the settings one by one.
What has changed since you tuned the dropped basket email?
Until I had you propose to change the settings, I didn't have the idea of "sending multiple dropped basket emails as step emails."
For example, is it meaningful to send the timing within 24 hours after dropping the basket to such an early timing? I thought, but I was surprised because the effect was improved when I set it to send multiple mails, such as sending two mails within 24 hours.
After that, I set the "time to stop delivery" in the same way as when I was operating an old mail system in the past, but if I changed it according to the advice, the open rate, click rate, CV rate Has gone up!
When I checked the number of accesses, there were many visits from the timing of taking a bath at night to the timing of exceeding the date.
A long time ago, I received a complaint when I was broadcasting all at once, so I took a wide time zone when I did not deliver, but I asked you to make a proposal based on the setting tendency of other companies, and it suits the customer base. I think it was done at that time.
How is the management screen easy to use?
The report is easy to read.
When reporting, I often download the numerical values on the management screen of various tools and process them in Excel, but since the report itself was easy to understand for CART RECOVERY, I was able to report it to my boss as it is.
Also, looking at the trends in the cart, I was surprised that "there are so many people who don't buy in the cart!"
When I shop online, I was surprised because I am the type to buy immediately.
I learned that there are so many cases where the decisive factor is lacking, which led to a review of the product detail page.
Report screen example:
* The image is different from the actual value of Chuchuanna Co., Ltd.
Please tell us your request for CART RECOVERY
I would be very happy if I could get a push notification for dropping a basket in cooperation with the app.
finally
Thank you very much for your cooperation in the interview, Mr. Uchimi!
We would also like to thank you for your consultation regarding the effect of the basket drop email and for your support in tuning.
As a result of changing the settings, we are pleased that the effect has doubled.
This time, Mr. Chuchuanna proposed five proposals for changing the settings of the basket drop mail, and asked them to change them one by one and adopt the most effective setting.
Since the basket drop email is automatically sent only to the "users who have considered purchasing and carted in", which is the "user group closest to the CV", even if it is sent at a certain interval from the basket drop. , You can expect a sufficient effect, but if you set it according to the products you handle and the characteristics of the user, you can achieve even more effect.
If you are having trouble with the settings, please let us know so that we can make suggestions for the settings.
In addition, CART RECOVERY Get started for FREE for up to 2 months.
If the tag installation is completed early, you can also send a basket drop email and try changing the settings. We also accept consultations on schedules, so please feel free to contact us.
